Privacy Policy

1. Introduction

Artha Naturals Private Limited (“we,” “our,” or “us”) is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit arthanaturals.com or make a purchase.

2. Information We Collect

Personal Information

When you create an account, place an order, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Shipping and billing address
• Payment information (processed securely by our payment gateway)
• Order history and preferences

Automatically Collected Information

When you browse our website, we may automatically collect:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent, and navigation patterns
• Referring website or search terms

3. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders
• Communicate with you about your orders, account, and inquiries
• Send promotional emails and offers (with your consent)
• Personalise your shopping experience and product recommendations
• Improve our website, products, and customer service
• Prevent fraud and ensure website security
• Comply with legal obligations

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. These include:

• Essential cookies: Required for core website functionality such as cart management and user authentication.
• Analytics cookies: Help us understand how visitors interact with our website to improve performance and content.
• Marketing cookies: Used to deliver relevant advertisements and measure campaign effectiveness. These are only set with your consent.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

5. Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our business:

• Payment processors: For secure transaction processing. We do not store your full payment card details.
• Shipping partners: To deliver your orders.
• Analytics services: To analyse website traffic and user behaviour.
• Email marketing platforms: To send newsletters and promotional communications.

These third parties are contractually obligated to protect your data and use it only for the specified purpose.

6. Data Security

We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for data in transit, secure payment processing, and restricted access to personal data. However, no method of electronic transmission or storage is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your data at any time by contacting us.

8. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Withdraw consent for marketing communications at any time
• Opt out of cookie tracking (where applicable)

To exercise any of these rights, please email us at privacy@arthanaturals.com.

9. Children's Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: privacy@arthanaturals.com
• Phone: +91 96502 98584
• Address: Artha Naturals Private Limited, 123 Organic Lane, Green Valley, New Delhi, India — 110001